A short essay on why we cap ourselves at one client project, and what that buys us.
Every studio eventually runs into the same problem: the work you want to do and the work that pays the bills stop being the same thing. Our answer has been to do less of everything.
One client project at a time. One product. Everything else waits. It sounds like a constraint — and it is — but it’s also the only way we’ve found to keep the quality of attention the work deserves.
Constraints aren’t the opposite of ambition. They’re what make ambition legible.